Sony PlayStation Phone is likely to carry Sony Ericssons Xperia brand

By: Bhavik Bhavsar

Nov 27 2010

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The head of Sony Ericsson Mobile Communications AB indicated that the mobile phone maker may be working closely with parent company Sony Corp. on a smartphone with a slide-out controller to play video games.

Sony Ericsson Chief Executive Bert Nordberg said he was aware of widespread speculation that the company was at work on a smartphone that would take advantage of Sony’s experience in developing the PlayStation Portable video-game device.

“There’s a lot of smoke and I tell you there must be a fire somewhere,” Nordberg said in an interview with Dow Jones Newswires and the Wall Street Journal in Tokyo. “Sony has an extremely strong offering in the gaming market, and that’s very interesting.”

While many have already started to call the highly-anticipated device a Sony PlayStation phone, the handset is likely to carry Sony Ericsson’s Xperia brand, another person familiar with the matter said. The upcoming handset is also likely to run on Google Inc.’s Android operating system and the video-games may be available through an application, the person said.

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